Services
Websites
Designed by hand and built by our team, no template underneath it. Fast on phones, clear about what you do, and built to be found.
What makes a business website actually bring in work?
Three things. It loads fast on a phone. It says what you do and who for, right at the top. And the next step is obvious, whether that’s a call, a form or a checkout.
Most of the rest matters far less than people think.
Plenty of good-looking sites fail on those three. The heading says something like “Quality Craftsmanship Since 1998” instead of what the company sells. The phone number sits inside an image, so it can’t be tapped. The buy button is three scrolls down.
Most people arrive on a phone, often mid-task. That’s who the page is for.
Marathon Paving’s site is one of ours. Open it on a phone and hold it to those three.
Your site's first impression, and its goal
Says what you do, and who for. Right at the top, in plain words, before anyone scrolls.
Shows the work. Real jobs and real photographs, not a wall of adjectives.
Makes the next step obvious. A call, a form or a checkout, reachable with a thumb.
0.4s until the main content shows · Sustainable Decks, a site we built
Every build is judged on its first screen. The number is real: Sustainable Decks, measured.
How a build goes.
Four to seven weeks. We need you properly twice, not constantly.
- 01
What the site has to do
Which customers you want more of. Which inquiries you would rather stop getting. What someone needs to know before they commit. It takes an hour and it shapes everything after it.
- 02
Structure before design
We decide the pages and what each one is for. Skip this and you get a great home page with nothing behind it. That is the most common thing we inherit.
- 03
Designed, then built
You see it as a real page in a browser, not a flat picture. Drawn for you, not borrowed from another client.
- 04
Launch, then the week after
We point your old page addresses at the new ones, so you keep the rankings you have. Forms and checkouts get tested from a real phone. Someone watches the first week.
Design
What does designed by hand actually mean?
No template underneath. Every build starts as its own small system: a typeface, a palette, a spacing scale and the rules between them, decided once and applied everywhere. This one is ours.
This site’s system
real tokens
Aa
Schibsted Grotesk
body, headings and figures
Lorem ipsum dolor sit amet
display
Lorem ipsum dolor sit amet
body
Lorem ipsum dolor sit amet
label
Palette
1f4736
0b1512
5c6b64
f4f7f5
dfe6e2
Spacing
4
8
16
32
Edges
r10
the hairline
The system behind the page you’re reading, straight from the build: its actual typeface, palette, spacing and rules. Every site we ship gets its own sheet like this before any page is drawn.
Where it can live.
We’ll suggest what suits the job. Sometimes that’s what you’re already on.
WordPress, on hosting quick enough to beat the other WordPress sites in your market
Shopify, for anything with a catalog behind it
Squarespace, Wix or Webflow, if you have one and it works
Built from scratch by our engineer, when speed is the whole point
A takeover of what you have, if replacing it would just cost money
Sustainable Decks
0.4s
until the main content shows, measured
Marathon Paving
Under 2 weeks
from launch to the first client from organic search
Wherever a build lives, it answers for itself. Both numbers are real, named and ours.
You can also just talk it through: one short call on your situation, the approach we’d take, and what we’d do first, whether or not we end up working together. Book the call, or see what the audit finds first.
The rest of what we do
Send us the site you have now
A Facebook page is fine too. Twenty minutes on the phone and you’ll know whether it needs replacing or just cleaning up.