The written audit
What the audit finds.
Every first conversation includes one, yours to keep either way. What follows is what it reads on, for a business that doesn’t exist: every number on this page is made up. The checks, and the engines they run against, are real.
Demand
The searches that never reach you
- Every search for work like yours, counted and named, with monthly volumes
- Where each one goes today: a competitor’s page, or no good answer at all
- The pages to write first, ranked by what they’d recover
Where the searches go
monthly
1,600
searches for work like this, every month
76%
6%
18%
A competitor’s page
1,210 searches
This business
95 searches
No good answer nearby
295 searches
Where a month of demand actually lands, emulated. The figures are made up; the method is how we really trace it.
Coverage
What does it check?
- The same site, read in ordinary Google and in AI answers, side by side
- The engines named: ChatGPT, Claude, Perplexity, Google’s AI Overviews
- Every finding ranked by what it costs you and what it costs to fix
Site health
62%
82 pages crawled
- Healthy
- 61
- Broken
- 9
- Redirecting
- 8
- Not in the sitemap
- 4
AI visibility
24%
6 of 25 prompts
- Google AI Overviews
- 3
- ChatGPT
- 2
- Claude
- 1
- Perplexity
- 0
The two readings the audit opens with, emulated. The figures are made up; the engines and the checks aren’t.
The listing
Whether Google understands what you sell
- The primary category, against the businesses ranking above you
- Service areas, hours and photos, field by field
- Duplicate listings quietly splitting your reviews and history
Name, address, phone
Whether every mention of you agrees
- Your site, your listing and the directories, compared letter for letter
- Old phone numbers still forwarding from somewhere
- What Apple Maps and the map apps say you are
Your pages
Whether each search has a page that answers it
- Every page title against what people actually type
- Services you sell with no page of their own
- Whether the first screen answers the search that landed there
The site's health
Whether Google receives what you think it serves
- Every page fetched the way crawlers fetch it, JavaScript off
- Weight and speed as real visitors on phones measured it
- Redirects, dead URLs and pages missing from the sitemap
The demand
What people search, with volumes, and who holds it
- The searches worth having in your towns, with monthly volumes
- The competitor pages that earn those rankings, and how
- What's worth writing, and what to skip
AI answers
Whether assistants mention you when asked
- ChatGPT, Claude, Perplexity and Google's AI Overviews, asked the same fixed set of prompts
- Which engines cite you, and which cite your competitors instead
- Whether their crawlers can reach your pages at all
That’s how every engagement starts. The About page covers how we work from there, and who you’d be talking to.
The one about your business
Written after we’ve looked, not before. Free, yours to keep either way, and it says where every number came from and on what date. Everything above is invented; yours won’t be.
Your map results, scanned point by point across town, on a dated grid
The demand table with the real searches and real volumes for your trade
Which assistants mention you, engine by engine, across a fixed set of prompts
Your listing and your pages, field by field, against the businesses above you
An order to do it in, with dates on the predictions
Start with a conversation
Twenty minutes. We ask about the business, look at where you stand now, and tell you what we’d do. No slides, nothing to sign. Every one includes a written audit, free and yours to keep either way.
What we’ll ask
- 01What kind of work do you want more of?
- 02Where do your customers come from now?
- 03What have you tried, and what happened?
- 04How many jobs a month could you take on?