Services
SEO
Getting found when someone searches for what you sell. We research what your customers actually type, then write the pages that answer it.
How does SEO turn into more customers?
Someone searches for what you sell. If you’re one of the first results they see, you get the call, or the visit, or the order. SEO is the work of getting you there: into the map results, and up the ordinary results below them.
The map results are the three businesses Google shows on a map when a search is local. Getting into them comes down to three things: how close you are, what’s on your Google listing, and whether your address and phone number match everywhere they appear.
The ordinary results are everything under that, and they come down to something simpler. Do you have a page that actually answers what somebody searched for?
Either way, the specific is easier to win than the broad. “Dentist” is a national fight. “Same day crown in Newton” has a handful of real competitors, and often nobody with a page about it.
Businesses
The page every local search ends on: the map results with your listing marked, then the ordinary results below. Every line of this work aims here.
The order we work in.
No monthly page quota. The order matters more than the volume.
- 01
Research first
What people actually search for, who you are up against, and which of your services or products have real demand behind them. For a local business we look at the surrounding towns. For an online one we look at the whole market. This decides how many pages are worth writing, which is often fewer than you’d expect.
- 02
Fix what is broken
Slow pages, missing titles, a site Google struggles to read, a listing that disagrees with your website. None of it is glamorous, and it’s usually the fastest win available.
- 03
Write the pages properly
One at a time, from a conversation with you. A page about a service should read like you explaining it, not like a page about it.
- 04
Then keep going
Reviews, listings, links worth having, and new pages when the research says so. We tell you what changed each month and why. The market constantly shifts as AI takes a bigger share of search, and the research step is how we keep the work pointed at where it’s going.
What happens when someone asks AI instead?
AI answers take a bigger share of searching every year, and assistants recommend the businesses whose pages already answer the question. We check where you stand every month. This is what winning the answer looks like.
The AI answer
the same prompt, monthly
“Who does [your service] near Worcester?”
You
Strong reviews, and their site answers the questions people actually ask: cost, timelines, what’s included.
A competitor across town
Cited for one thing: a page that answers “how much does it cost.”
Where the answer comes from
One answer on one day, drawn: assistants shuffle their lists. What we track is steadier and honest: the share of a fixed set of prompts that mention you, across ChatGPT, Claude, Perplexity and Google’s AI Overviews.
What people ask us.
- How long before anything moves?
- Six to ten weeks for the first real movement, longer in a competitive market. Sometimes it’s far faster: Marathon Paving booked its first client from organic search less than two weeks after its new site went live. If something on the site is plainly broken, fixing that can show up inside two weeks as well. That’s repair, though, not progress.
- Can you take over what someone else started?
- Yes. We can continue a campaign, restart it properly, or move your site somewhere new. Moving a site is where a takeover usually goes wrong, so we plan that part first.
- Does this work if I have no premises?
- Yes. Online-only businesses skip the map results entirely and compete on pages, which is a different plan and often a wider one. We’ll tell you which of the two you are at the start.
When things move
Real movement begins
six to ten weeks
Repair or rebuild
Marathon Paving booked its first client from organic search less than two weeks after launch.
The window is typical, not a promise. The green dot is real: named, dated, and the kind of claim we publish only when it is.
You can also just talk it through: one short call on your situation, the approach we’d take, and what we’d do first, whether or not we end up working together. Book the call, or see what the audit finds first.
The rest of what we do
Ask us what you rank for now
We’ll look before we speak and tell you what’s working, what’s close, and what isn’t worth chasing. The answer arrives as a written audit, yours to keep, no charge either way.