Services
Google Business Profile
The listing with your name, hours and reviews on it. For a lot of local businesses it brings in more inquiries than the website, and we manage it across Boston and New England.
Why does a Google listing matter more than a website for some businesses?
Because it shows up higher. Someone searching on a phone often calls or gets directions straight from the listing, and never visits a website at all.
So treat it like a storefront, not a directory entry.
It also moves quicker than anything else we do. Google already has this information, so fixing it doesn’t mean waiting for anything. Two to three weeks is normal.
The storefront on the map
the listing
Open
The surface this service manages: the listing people call from without ever reaching a website. The stars are a specimen; the anatomy is exact.
What each part decides.
Most listings we open have four or five of these wrong. Usually one sitting to fix.
The category
the biggest single lever
Specific beats broad: the narrower category enters a smaller fight.
- The category
- Which searches you can appear in at all. The single biggest lever on the listing, and the one set wrong most often.
- Service areas
- Where you show up. Set to where you really work, not a fifty-mile circle.
- Photographs
- Which of the three businesses on the map somebody taps. Real photographs of real work, not a logo on a colored square.
- Reviews and replies
- Whether the caller picks you or the listing above you. Replies get read closest, especially to the bad ones.
- Hours
- Being open at the time of the search matters more than it used to, so wrong hours cost real calls.
- Old and duplicate listings
- Whether your reviews and history count as one business, or get split across pages somebody set up years ago and forgot.
Mostly a question of consistency.
Google is trying to work out whether two mentions of a business are the same business. It compares your name, address and phone number wherever it finds them.
That means your site, your listing, old directory entries, a page somebody set up years ago and forgot.
When they all match, everything you do counts toward one business. When they don’t, even by a suite number, the credit gets split. It’s dull to sort out, and it’s often the biggest thing keeping a business off the map.
One record, everywhere
letter for letter
The record
Checked against
When every mention agrees, the history counts as one business. When one drifts, even by a suite number, the credit splits. The statuses here are a specimen; yours get checked for real.
You can also just talk it through: one short call on your situation, the approach we’d take, and what we’d do first, whether or not we end up working together. Book the call, or see what the audit finds first.
The rest of what we do
Send us your listing
Search your own business name, copy the link, send it over. We’ll tell you what’s wrong with it before you spend anything.