Services
Content
The words and pictures that make a page worth landing on. Written from conversations with you, and photographed by us.
What kind of content actually brings customers in?
The answers to the questions you get asked before anyone buys. What it costs roughly. How long it takes. What is included. Whether it suits their situation.
Those are close to word-for-word what people type into Google.
So answering them properly on your own site does two things. You earn the ranking. And the people who get in touch already know what to expect.
Regular articles work well for some businesses. If people research before they buy, or your field changes often, there is real demand to answer and it is worth publishing into.
What does not work is publishing to a schedule with nothing behind it. We start with what people actually search for, then decide how much writing that justifies. Sometimes it is six pages. Sometimes it is a piece a week for a year.
Written with you, not at you.
The part that makes a page worth reading is the part only you have.
What you turn down, and why. What goes wrong. What customers get wrong before they get in touch.
A model cannot invent any of that, and you can tell when one has tried. So these come out of a conversation, and a person reads them back before they go live.
The rest of what we do
Tell us what you get asked
The three questions you answer every week before somebody buys. Those are usually your first three pages, and the call takes twenty minutes.