Services
What we do, and what you need.
Websites, search, your Google listing, ads and content. We’ll put what we’d start with, and what we’d leave alone, in writing before you’ve spent anything. We take on a small number of clients at a time, so there’s room to think about each one.
The written audit
kept either way
Every finding names where to look, so you can check it yourself.
Every first conversation includes a written audit of how you show up in search. It’s free and yours to keep either way, and you can see what one finds before you ask for one.
Where to start
It depends on how customers find you now and how soon you need the phone to ring. Find the row that sounds like your situation. The written version, for your business specifically, comes out of the first conversation.
[what you sell] near me
Sponsored
Google Ads
AI Overview
SEO and content
Businesses
Google Business Profile
Your website and SEO
The first screen of a local search, and the work each part of it answers to. Facebook and Instagram are the exception: they run off this page, reaching people before they’ve searched.
- You need work booked this month
- Google Ads. Paid results run from the day a campaign goes live. Search work can’t do that, whatever anyone tells you.
- People search for what you sell and you’re not in the map results
- The Google Business Profile first, then SEO. The listing moves first, and search builds on it.
- People find you and don’t call
- The website, not more traffic. Sending more people to a page that doesn’t convert only costs more.
- Your work photographs well and people put the job off
- Facebook and Instagram, where nobody is searching yet. Better for a deck or a kitchen than for emergency work.
- Customers research for weeks before they buy
- Content: the answers people read before they ever call, on your site instead of someone else’s.
- You already rank and the phone rings
- Then we widen it. Services with no page of their own, nearby towns you’d take work in, and whether the site converts as well as it ranks.
Not a content mill
Plenty of search companies sell a quota: so many pages a month, so many posts, from one template, read by nobody. It’s the only way the model works at that price. We go deeper instead, and the same person stays on your account, so somebody remembers what you said in March.
What a pipeline writes
“Looking for roofing services in Worcester? Our team of experienced professionals provides top-quality roofing solutions tailored to your needs. Contact us today for a free consultation!”
What we wrote
“The triple-decker driveways here are shared, tight and decades old, and they need a different approach than a new-build cul-de-sac in Northborough does.”
From the home page we built for Marathon Paving in Worcester, live now. Less than two weeks after it launched, they booked their first client from organic search.
Straight answers
None of this is a guarantee. It’s what we watch, and roughly when it moves, so you can tell early whether the work is doing anything.
What moves when
- Google Ads
Inquiries within days. They also stop the day you stop paying.
- Google Business Profile
The listing usually moves in two to three weeks.
- SEO
Six to ten weeks before anything real shows, then it keeps building.
Anyone promising rankings in two weeks is selling you the first month on repeat.
- What do you actually measure?
- Calls, form inquiries, and people asking for directions. Not visits. Not how many people saw you. If nothing more is coming in, a number going up doesn’t mean much.
- How much of my time does this take?
- About an hour a month once it’s running. More in the first couple of weeks. The things only you know can’t be researched. What you want more of, what you turn down, how you price it.
- What happens if it isn’t working?
- We tell you before you ask, and we say what we would change. If something is wrong for your business, that’s the answer you get.
- Am I tied in?
- The term follows the service, because it follows how long the work takes to pay off. Ads and content return fast and are sold short. Search work isn’t, because a content rollout and the compounding behind it don’t fit in a few weeks. Either way you own the site, the domain, the accounts and everything written, and if you leave we help you move it.
How we work.
No two look the same, because no two businesses want the same work. What doesn’t change is the order: understand, research, plan.
- 01We learn the businessBefore anything is written or built, we want to know what work you actually want more of, what you turn down, what a good customer looks like, and what you’ve already tried. Most of this comes out of one conversation.
- 02We research the marketWe look at who’s currently winning the searches you want, what they’re doing to hold that position, and where the gaps are. This is the part that decides everything after it.
- 03We build the plan around youA roofer in a storm season and a dentist filling a schedule need different things. You get a ranked list of what to do first, what it should achieve, and what we’d leave until later.
- 04We do the work and show itOne report a month, written in plain English, covering what we did, what changed, and what’s next. If something isn’t working we say so before you have to ask.
Where your site lives
WordPress
Most local businesses are already on it. We can take yours over as it stands, or build a new one.
Shopify
For anyone selling online. Set up, tidied up, and made to show in search rather than just look right.
Boutique
Built from scratch by our engineer when a platform would hold you back. Faster and lighter than a platform site, and shaped to the business instead of to a theme.
Start with a conversation
Twenty minutes. We ask about the business, look at where you stand now, and tell you what we’d do. No slides, nothing to sign. Every one includes a written audit, free and yours to keep either way.
What we’ll ask
- 01What kind of work do you want more of?
- 02Where do your customers come from now?
- 03What have you tried, and what happened?
- 04How many jobs a month could you take on?