About
Myrtle Street Media is a marketing studio in Boston. We build the sites, listings and pages that turn searches into customers.
We work with trades and local businesses across New England, the kind a person finds by searching: the roofer after a storm, the restaurant on a Friday night, the shop a car gets towed to.
How the work runs
Understand the business, research the market, plan, build. What the month’s numbers say decides where the next pass goes.
The studio grew out of the work itself. Years of freelance engineering came first, building and hosting sites by hand and caring about the half second a page takes to load. Documentary photography for local magazines ran alongside it. Search is where the two met, and it was never learned from a playbook here: it was learned by optimizing live sites and watching what moved, which is a slower education and a better one.
The direction came from a takeover. A roofing company had been paying for marketing in good faith while its pages ran on reworded templates and its business details disagreed from listing to listing, and the owner had no way to see any of it. A homeowner can look at a finished deck. A business can’t look at its own site’s plumbing. Myrtle Street Media was founded in 2026 to be the opposite of that experience: work done properly, explained in plain English, and shown rather than asserted.
Two crafts ran side by side for years. Search is where they met, and the studio is what they became.
Every site here is built by people who write software for a living. Speed isn't a promise on a page. It's a habit, from years of being responsible for how things actually run.
The photographs on our builds are ours. Pages get planned with the camera in mind, so nothing waits on a stock library or settles for one.
Learned site by site, from the inside, before AI answers arrived. Knowing why something ranks beats knowing a checklist, and it's the part a playbook can't teach.
The approach
Most marketing is assembled: copy from one place, photos from another, a layout waiting for both. We plan a page as one piece. What it says, what gets photographed for it, and how it sits are decided together, before anything is written or shot. This is what that looks like on paper.
One page, planned as one piece
how a build starts
The photograph is planned first
This slot was wide before the camera came out. Which frames are shot tall, which wide, which do better as video: decided with the layout, not after it.
The answer leads
The first sentence answers the question the page exists for. Everything under it is support.
One set of details everywhere
Name, address and phone written once and reused, so the page, the profile and every listing agree letter for letter.
A way to reach us at every stop
Wherever a reader naturally pauses, getting in touch is one tap, never a hunt.
Deciding these together is why photography here is part of the build rather than an add-on, and why no page sits waiting for an image that doesn’t exist yet.
The same one we’d hold for our own business, because that’s what this site is. We serve people we trust and agree with, and we want to grow with the companies we help grow.
We only do it right
The founder's words, and the operating rule. Work leaves this studio when it is correct, not when the calendar says so.
Built so nobody looks back
The bar for every decision: the client should never later think they should have done it differently. That rules out shortcuts that read fine for a quarter.
Foundations over output
The web keeps changing, and AI has made publishing cheap. We build the kind of foundation that survives what comes next rather than feeding a schedule.
Only work we can stand behind
We turn down grey areas, anything exploitative, and jobs where the service cannot honestly return what it costs. Growing with companies we agree with is the point.
Capability
In the words a client would actually use, because a roofer reading “full-stack capability” learns nothing.
Most jobs are best on WordPress: you can edit it, and it does not lock you to us. When speed will win the market, we build from scratch instead. We will say which yours needs, including when the cheaper answer is right.
Not marketed to them from a distance. We know what a busy season does to a schedule, and which inquiries are worth having.
So we fix things most agencies hand to a developer and wait on, and we can tell you what is genuinely hard versus just described that way.
What your competitors rank for, and what changed when they moved. Public data most agencies never look at, and the fastest way to find a gap.
Outside the six
Sometimes the platform is what’s holding a business back. A booking system nobody sells off the shelf. A catalog that won’t fit a template. A page that has to load instantly, because people are looking at it standing in a parking lot.
When that happens, we build it from scratch instead of bending something that was never meant to do the job. It takes longer, and most businesses don’t need it. When you do, nothing off the shelf comes close.
The same tools the large agencies use. Your account is not being run on guesswork, and the monthly report is built from what these produce.
Commitments
The honest version. Check-ins are weekly, the month closes on one page in plain English, and if you need a team of twenty, we’re the wrong firm.
Site, domain, accounts, content. If you leave, we help you move.
If your site is fine, we say so rather than sell you a rebuild.
One page a month. What we did, what changed, what is next.
No account manager relaying messages. Same person throughout.
Twenty minutes, no slides. We ask about the business and tell you what we would do.
What we’ll ask
